Website revenue recovery
A one-month diagnosis first: every cause dated and proven, with its cost, before anything on your site changes.
Blog / Category
Analytics & attribution
Numbers you can trust: bots separated from people, and every click tied to the page that earned it.
Every decision about a website rests on its numbers, and most numbers are less true than they look. Bots count as visitors, clicks lose their source, and a single wrong formula can feed every report a manager reads.
We make the numbers trustworthy before anyone acts on them: people separated from bots, every ad, affiliate or lead click tied to the page and spot that earned it, and every metric checked against a known answer.
This is for you if
- Your dashboard says one thing and your revenue says another
- You cannot tell which pages, placements or campaigns actually earn
- You are about to report numbers to investors, a board or a buyer
Articles
Know which channel, post and offer brings clients: every lead should arrive with its source
How we made every lead on evdevs.com carry where it came from, what the person needs and when they want to start, so marketing spend and content can be judged by the clients they produce.
Give the answer first: lead magnets that earn the contact
Our free self-checks give a scored result, the gaps and their fixes on the page, with no email required. Then they offer two ways forward and a report built to be forwarded. Here is how they work.
Check a warning against a known answer before a manager sees it
Pipeline warnings that nobody has checked are just noise with confidence. So before launch we built a test account where we knew every right answer, and the product had to match all 23.
Put the offer where the product is
A new affiliate site led with the market’s biggest topics, but its partner sold something narrower. We researched the partner in a day and rebuilt the home page the next. Why matching offer and page matters more than traffic.
Before you buy a website: six questions due diligence should answer
Traffic screenshots and revenue spreadsheets are where a site sale starts, not where it should end. Six technical questions to answer before money changes hands.
Ingestion: start where the business actually runs
The first stage of every project is getting the real data in, from where the business actually operates. Why a sample is not enough, and what a traffic diagnosis and a sales product taught us about it.
Your investors will check your numbers
Traction is the story of the next round, and investors increasingly check it. Two real cases of numbers that looked fine and were not, and the checks that would have caught them before a board deck did.
A confident wrong number is worse than a missing one
A close rate that read 100% when the truth was 50%, feeding seven reports a sales manager would act on. How it happened, why we fixed it at the source, and what to check in your own dashboards.
Just funded? Instrument before you accelerate
New funding means pressure to show traction fast. The numbers you will be judged on are only as good as the measurement under them. What to set up in the first weeks.
10% of searches bring half the visits
We sorted 431,227 searches by intent to buy. A small slice brought about half the visits. Why intent, not volume, should decide what you write and fix first.
More than half of your “visitors” may be bots
On one site, 55% of the visits analytics reported were bots, and real engagement was 22.4%, not 8.9%. Why it matters for every decision you make, and how to separate people from bots.
Your security policy may be hiding your revenue
A site’s own security settings were silently blocking its analytics and ad tracking, while one bot out-crawled Google. Two security findings from the first month of an engagement.
Scoring sales calls with AI, against your own scorecard
A sales-coaching client had a scorecard proven by hand. We taught a product to score real calls against it, with evidence quoted from every call. What made the scores worth trusting.
Related work
From a traffic collapse to a measurable affiliate business, in 10 weeks
Affiliate website · client details withheld
The site had lost about 90% of its Google traffic. We proved why, cut it to what earns, rebuilt it, and tied every affiliate click to the page that earned it.
Affiliate & publishing
An AI sales-coaching product: from clickable mockup to working product in 8 weeks
Sales technology · client details withheld
A sales-coaching expert had a method proven by hand and a clickable mockup. We built the product around six AI agents that score calls against the client’s own scorecard, watch the CRM pipeline, prepare managers, coach reps, run one-to-ones and diagnose dips, with self-serve sign-up, CRM connection and billing.
Sales technology
From an idea to a live affiliate site in three weeks, and it updates itself
Content and affiliate website · client details withheld
A US content site that earns from partner links: researched, built and launched in three weeks, with every partner click tracked from day 3, rules checked on every page, and fresh data and content published automatically every day.
Affiliate & publishing
Can you trust
your numbers?
Tell us which numbers you make decisions with. We will tell you how much of them is real, and how to fix the rest.
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