Sales system

From first visit to closed deal,
see where every deal is won or lost.

Most companies can see the leads that come in and the deals that close, but not what happens in between. We build both halves of the sales system: a funnel that captures, qualifies and attributes every lead into your CRM, measured end to end, and AI that turns your calls, transcripts and CRM data into scores, pipeline warnings and coaching your managers can check. On your own accounts, shipped every week.

The leak

Deals rarely vanish at once.
They leak, one step at a time.

Leads arrive without a source, so nobody can say which channel brings the deals that close, and budget follows guesses.

The CRM holds part of the story: duplicate records, stages nobody defined, deals that went quiet with no next step.

The calls where deals are won or lost go unreviewed, so coaching runs on memory instead of evidence.

This is for you if

  • You get leads, but can’t say which channel produces the deals that close
  • Your CRM is full, yet nobody fully trusts the pipeline or the forecast
  • Your managers can only review a small share of the calls their team makes
  • You want AI on your own sales data that shows its evidence, not another dashboard to ignore

What that looks like

Both halves,
already built.

1 day

Our own sales funnel, built and launched in a single day: every lead tagged with its source, qualified on the form and measured stage by stage

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8 weeks

From a clickable mockup to a working AI sales-coaching product, live on the client’s own accounts from week 5

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1.6 s

A sales call scored against the client’s own scorecard; AI scoring adds quoted evidence from the call

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6 AI agents

From call scoring to pipeline warnings and coaching, on a CRM connection that only reads

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How it runs

  1. Find where deals leak

    Your process, your channels and your CRM first, before any code. We follow real leads and real deals from the first visit to the signed contract, and mark the steps where they get lost.

  2. Every lead with its source

    A funnel that records where each visitor came from, asks the qualifying questions and hands the lead to your CRM with all of it attached. A lead is never lost because one channel is down.

  3. One pipeline you can trust

    One record per customer, stages with written rules, every pipeline counted in the close rate. The numbers your managers act on match what actually closed.

  4. AI on your calls and your pipeline

    Calls scored against your own scorecard, with the moments quoted. Pipeline warnings checked against a test account with known answers before a manager relies on them. The CRM connection only reads.

  5. Measured end to end, reported every week

    Each stage of the funnel tracked, from the first visit to the closed deal, on your own analytics and CRM. A written report every week: what shipped, what is at risk and what we need from you.

Questions sales leaders ask

Who owns the code?
You do, once it is paid for. All IP rights in the code we deliver transfer to you when every agreed payment has been made; until then, EVDevs keeps them. The code is built in your own repository and on your own accounts from the first day, and there is no product of ours underneath it to license or lock you in.
Do we have to change CRM?
No. We build on the CRM you already use. The AI side connects to it with read-only access, so it never writes to your records, and every access key is stored encrypted.
How do we know the AI scores are right?
You check them. Every score shows the quotes from the call it was based on, your scorecard is the rulebook, and warnings are tested against known answers before your managers see them. The AI prepares the evidence; your managers make the call.
Can we start with one half?
Yes. If leads arrive without a source or get lost before the first reply, we start with the funnel. If leads are plenty but deals stall, we start with the calls and the pipeline. Both halves share the same data, so the second one builds on the first.
What does it cost?
Scope and price are agreed on the first call, once we understand how leads reach you and how your team sells.
Self-check

Where are your deals getting lost?

For teams that sell: ten questions that show where leads and deals slip away between the first visit and the signed contract.

Find where your deals leak.
Then close the gap.

Tell us how leads reach you and how your team sells. We will tell you where we would look first, and what we would build.

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