Series
Rebuilt in 18 days, nothing lost.
A directory and review website, online for more than twenty years, rebuilt and live on its own domain 18 days after kickoff. This series goes through how, one part at a time: what we did, why, and what you can ask of whoever rebuilds your own site.
A twenty-year-old website, rebuilt in 18 days without losing anything
Your old site needs a rebuild, and you fear losing what it has earned. How we rebuilt a twenty-year-old directory and review website in 18 days: audit first, the owner's plan as the spec, every old address mapped and checked.
Website migration without losing links: every old address still answers
Moving an old site to a new platform? Search engines and other sites still point at its old addresses. How we mapped every one as keep, forward or remove, checked the map on every build, and rehearsed the go-live with a rollback written.
Size a rebuilt site from what people search for, not from its old traffic
When you rebuild a website, its old traffic tells you how the site was run, not what is possible. How we sized a new site from search demand: 13,252 searches sorted into the owner's plan, 1,005 searches decided one by one, one page per purpose.
Write only what you can source: AI content for a review site
AI can write hundreds of review pages in days. The hard part is making sure none of them invents a fact, a figure or a memory. The rules we used on a directory and review website, and what to demand from anyone writing content with AI for you.
Launch day is when the work starts: a website with an AI agent on duty
After a launch, most websites are left alone until something breaks. What looking after a site should look like every day, week and month, and why an AI agent can do much of it once the rules are written down and an engineer checks the work.
The owner's plan is the spec
When a client brings a written plan for a new website, we build that plan, section by section. Where the data disagrees, we write the difference down and leave the plan standing. How we kept a 20-section plan clear from kickoff to launch in 18 days, and what to ask your own vendor to see.
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