What a deep audit sees that a free one can't
A free audit looks at your website from the outside. A deep audit reads your own data, read-only: the searches you almost win, the pages that get visits but don't convert, what Google's crawler wastes its time on. Here is what each source adds.
Our free audit looks at a website the way a customer or a search engine sees it. It finds a lot: pages Google can’t list, slow pages, tracking that stopped. What it can’t tell you is what any of that costs, because the cost lives in your own data.
The deep audit reads that data, with read-only access, and joins it with a deeper study of the site. This is what each source adds.
Search Console: what Google shows, and what people click
- The searches you almost win. You appear on the first or second page, below the top three. Moving up is usually the cheapest traffic a site can get.
- Seen but not clicked. You rank well and people choose another result. That is a title and a description to rewrite.
- Pages losing visits, compared with the three months before and with the same months a year earlier.
- Two of your pages competing for the same search, so neither ranks as well as one strong page would.
- Searches with no page of their own, where Google shows you far down on a page about something else.
- How much depends on your name. Searches that include your brand come from people who already know you. Growth comes from the rest.
Analytics: who converts, and who doesn’t
- Pages that get visits but don’t convert, measured against your own site’s rate.
- Phones against computers. When phones convert at a fraction of what computers do, the mobile path is where the money is leaking.
- Whether the numbers can be trusted. No conversions defined, visits with no known source, your own site showing up as a referrer, a payment page taking credit for your sales. Each one bends every report built on top.
The whole site, joined with your traffic
We crawl up to 1,000 pages and attach to each one its visits and its search clicks. A list of broken pages is one thing. The same list ranked by how many people land on each page tells you where to start. The same goes for pages nothing links to, pages hidden from Google that still get traffic, and pages missing from your sitemap.
A real browser, your busiest pages
We open your busiest pages at phone size, as a new visitor, and record which tracking actually fires and what the first screen offers. Tags that are installed and tags that work are not the same thing.
Speed where it matters
Google’s test on the pages that get the most visits, how real visitors’ speed changed over the last 25 weeks, and your homepage against the competitors you name.
Server logs, if you have them
What Google’s crawler spends its time on, the errors your visitors hit, and which AI crawlers read your site.
What it still can’t see
Whatever you don’t share. Each source is optional, and the report lists what didn’t run and why, so you never mistake “not checked” for “nothing wrong”.
Before a deep audit, find out
- Who is the owner of your Search Console property, and who administers your Analytics.
- Whether your analytics records a lead or a sale as a conversion.
- What one lead or one sale is worth to you, roughly.
- Whether your hosting keeps access logs, and for how long.
Written from our engineers’ work on production systems. Want a second opinion on your project? Talk to an engineer.
See the work →