After the first month: what an ongoing engagement is for
A first month of fixes ends with a report of everything done and a list of what is pending. Then you have three choices: stop, continue with your own team, or continue with us. What the monthly work looks like, and when it is not worth it.
Our first month of fixes ends with four things in your hands: the fixes, a report of every task, the list of what is still pending, and a Growth opportunities report. At that point the work has a natural stop, and you have a decision to make.
Three choices, all of them fine
- Stop. The most valuable problems are fixed. You keep everything.
- Continue with your own team. The pending list is in priority order, with what we learned about each item. It is a ready plan.
- Continue with us. The same engineers, who by now know your code and your numbers, keep going.
We built the first month so that the first two are real options. If you only continue because you can’t use what you were given, something went wrong.
What the monthly work looks like
- Start from the pending list and the Growth opportunities report.
- Agree what leads this month: pending fixes, growth work, or something new the numbers showed.
- Fix and build, in priority order.
- Measure each change against your own numbers: search, visits, leads and sales.
- Report in writing: what shipped, what it changed and what is pending.
What changes compared with the first month
The work moves from repair to growth. The first month is mostly fixing what is broken. Later months add what was never there: pages for the searches you have no page for, tests on pages that get visits but don’t convert, content that answers what your customers ask.
Results get measured. A month is often too short to see what a fix did in search. Over several months, each change can be checked against your own numbers, and the work follows what actually paid.
Access can change, if you want it to. The first month runs on read access, with your team applying each fix. If you later prefer that we apply changes ourselves, we agree exactly what we can touch.
When it is not worth continuing
Sometimes the first month takes most of the value and what is left on the list is small. Then the honest advice is to stop, give the list to your team, and run the free audit again in a few months. We would rather say that than sell a month that doesn’t pay for itself.
The reverse also happens: the fixes uncover something larger, like a site that keeps drifting because nobody owns it. That is the case for someone staying on it.
Decide with these in front of you
- What changed in your numbers since the fixes were applied.
- What is still pending, and what the report says each item is worth.
- Who would do that work if we didn’t, and when they would get to it.
- Whether the next gains are repairs or growth work.
Written from our engineers’ work on production systems. Want a second opinion on your project? Talk to an engineer.
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